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Want Your E Book To Stand Out From The Crowd?Of course you do....There's millions of e-books for sale on the internet. You need an edge to persuade prospective customers to buy YOURS, instead of a competitors book. A well written e-book, on a subject that people need (or think they need!) is only the first step. Next, you have to let people know about it....through affiliate marketing perhaps.
Of course, you need a great sales page. And the finishing touch - a custom e-book cover!
A Custom Made E-Cover Will...
Thinking of using a cover generator?Sure, you can buy software to create ebook covers.There are 3 drawbacks to doing this.
Compliment The Website, Dont Compete With It!A well designed e-book cover will compliment your site, it wont compete or clash with it. The covers above were done for MetaMorphosis.co.nz.... the color scheme was designed to compliment the theme of the site, as well as add a splash of color to the page. The colors and fonts AREN'T randomly chosen. Purple and various shades of blue are part of the feel on this particular website. Also the font (Tekton/Technical) was incorporated at the request of the website owner, to blend with the fonts used on the site.Purple is composed of two primary colors - red and blue. These two colors have been used on the covers, as well as one other primary color - yellow. The accepted norm is only 2 primary colors, which is what has been done here. The book and cd case both have red and yellow, while the ezine contains blue and yellow.
So What's The Difference between A Cover that Converts Well, And A Cover That Converts EXCEPTIONALLY Well?There's no doubt that some covers convert better than others - regardless of the sales copy. The two should work together, combining to form a strong "buy" impulse. When they are in tune with each other, the whole becomes greater than the sum of the parts.That's one of the reasons that I prefer to do a cover AFTER you have the sales copy ready (where possible). I can look at the sales page before I begin the cover, to get a feel for the theme and tone of your sales pitch....examine some of the keywords, and take into account the look of your page. Here's a hypothetical example. Suppose you have a cookery e-book - a great one with killer sales copy.
How do we create a cover that "does the business"?
It's All In The MindColors affect emotions. There can be no argument about that - how many designers take time to explain that to you? Yes, you need a quality looking cover, and yes, the title and images on the cover are also very important.But colors affect the subconcious, they can create feelings that we are not even aware of. They can be an extremely powerful selling tool - or they may give an unwelcome effect if used incorrectly.So....back to out cookery book. Firstly, who is the book aimed at, men, women, or both? Why would I want to know that? Well, orange can stimulate appetite, amongst other things (Red can also do this). So at first glance, incorporating this color in the cover can only be good! But orange is a color prefered by men - it is one of the least prefered colors of women. So if the book is aimed at both men AND women, then careful use should be made of the color orange. Perhaps a white backgound used to highlight a good looking recipie, and orange for the bindings. If on the other hand, the book was aimed at MEN in the kitchen, then the title may also be orange. Green would NOT be a wise color choice in this instance ...while it has associations with freshness and good health, it is more likely to invoke some of its negative qualities. And an underlying feeling of guilt and nausea can be one of them. Definitely not the feeling you want to stir with regards to your cookbook!
A Look At Two Real Estate E-Books
Take a quick glance at the cover on the left. How do you think it would sell, with a title such as "Financial Profits In Todays Declining Real Estate Markets: your guide to making the most of foreclosure and shortsales"? My guess is not well at all... a snappy and attention grabbing title is needed (I had nothing to do with the title by the way, that was supplied by the author). But that's not my job - my job is to create a cover that conveys a certain message, within the first few seconds of seeing it. So this cover was made with a horror theme .... dark sky, tombstone, and a house that reminds you of that old Alfred Hitchcock movie.
The focus of the cover has been moved away from simply real estate (which many people will find boring), to the words in the title - deathand real estate. The sales copy will
provide the details of why you should buy this book - the cover will give some visual impact to it.
The Second Real Estate Cover
Now take a look at the first draft for a recent cover on the right This is an entirely different approach.
The elements of the cover are combined to send one message - trust -important in a high priced
ticket item.
My Design PhilosophyIf you have taken the time to read the page above (I know most people skim read - I do as well!) then perhaps you have some idea of my design philosophy. I believe there is more to a good e-book cover than just a terrific looking design. Words, images, and colors, should combine with the sales copy to produce an effect on the prospective customer.So what is it that makes the customer take that extra step and click on the "buy now" button? On a concious level, they KNOW the cover isn't real - that it's merely a symbol for an electronic download. And if they thought about it, they would realize that the cover may bear little relationship to what's actually contained within the e-book. So it's not the concious level that you're appealing to. It's the subconcious level. This simple fact seems to get overlooked by those that think a brilliant work of art alone will persuade the customer to buy. Its perfectly true, a sloppy cover will put people off quickly. So the quality needs to be high. But that's not the whole story People have very little control over how their emotions affect them. Words will paint a mental picture, but that picture will vary from person to person, depending upon their lifes experiences. But a book cover is different - you are giving information visually. The customer will see the picture that you want them to see. And that's important! Okay, enough of that, how do you get the cover you want for your e-book? How To Order A CoverYou supply the title, and any byline/author name that you want to appear on the cover. If you have a particular image that you want to see on the cover, then send that too. Most customers don't however, and that's fine - I will source appropriate images. If you have a preference for cover color, fonts etc, then let me know that too. Again, many customers leave this to me, but I'm always mindful that it's your cover - I will of course design one that fits your idea of how it should look.Some fonts work better than others...if you're not sure what works then I will find the one that's right. You can expect your first draft cover to arrive by email within 48 hours, although it may be sooner in many cases. Note: If you have any special requirements (such as hard to find images that you would like me to source for your cover) then this may take more time. But every effort will be made to deliver within 48 hours.
How The Design Process WorksIt's very simple and straightforward. Once your order is placed, you will be taken to a page that has an email address, and contact details. After sending me the details of your cover, I will confirm receipt of your order, and begin work on the cover.A first draft copy will arrive in your inbox within 48 hrs. This gives you the chance to ask for modifications - the cover will not be put into a 3D format untill you're completely happy with the results. Shortly after that, you will receive 4 sizes of your 3D cover, plus a flat file that can be used insde your e-book (original png files can be included as well, if required). Cover OptionsSo what options do you have with your e-book cover? Coming shortly, wiill be a page showing the different styles available. But nothing is set in concrete - I design the angles, thickness etc of each book to the individual cover. In other words, you are not locked into just one or two styles.
Rest assured, your 15 page report will never turn out looking like a war and peace novel! This is not the most efficient or cost effective way for me to operate, but it has one advantage.Your cover will be unique! No other on the net will look exactly the same. I have been accused of being a perfectionist, in the past. Too fussy, everything has to be "just so". I take that attitude with your e-book cover as well. And there will be the odd time that I simply cant get the cover to you within 48 hours. But I wont make a rush job to get it out the door. You deserve the best that I can produce, and I do all that I can to ensure you get it. If my workload gets to where I can't make the 48 hour deadline, you will be notified, and have the option of either waiting a little extra time, or having a complete and full refund. The basic options are...
If you require boxes, or dvd cases, then these can be done also.Simply give some idea of the dimensions required.All covers are for the same low price of US$39
Payment is accepted via Clickbank on a secure server. Once the transaction is proccessed, you will be taken to a new page where you will place your order.
Guarantee
"All the best with your e-book endeavours. And I hope to to hear from you soon."Regards from AJ. |
